Driving Revenue from Social Media

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Whether you’re a business, an entertainer or a Head of State, establishing a presence on social media is now considered a basic requirement if success is to be achieved in engaging with your target audience.

It’s not just about being seen, it’s also about being heard

Whilst engagement is vital, as it’s always been, in today’s world it has certainly taken on a degree of complexity. Of course, targeted communication and engagement has always been important but the realisation for us all is quite simply this, the vast majority of the world’s population spends a significant number of hours daily on social platforms. It is where many of us ‘live’, communicate, express ourselves, feel comfortable and it’s an important source of information.

Therefore in order to get the attention of this audience it is an undisputed fact, whatever entity we are, if we wish to be heard then we had better be visible on one or more social platforms.

Read the complete article at: https://www.linkedin.com/pulse/driving-revenue-from-social-media-jim-kane

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