Accelerate Your Lead Generation
Search Engine Marketing (SEM) and Pay Per Click (PPC) is all to do with advertising your business on Google AdWords or Microsoft Bing or any other search engine AdWord programme. This can be an important and effective part of any online marketing strategy and can greatly accelerate the achievement of your goals.
The great attraction of this approach is that it is highly targeted, the benefit being that your ad is seen by people actively searching for the type of product or service you’re offering. This can be a very cost effective solution as you will only pay when your ad is clicked on.
What is Search Engine Marketing (SEM)?
You want more visitors to your beautiful website right? Well SEM is the process of promoting websites by increasing their visibility on search engine results through the use of paid advertising. This can be a highly effective and cost effective activity. This increased visibility means increased traffic to your website.
By the way, this activity is also referred to as ‘Paid Search’ or ‘CPC’ (Cost Per Click) marketing.
“Website owners spent a staggering US$ 43Billion with Google on AdWords in 2012”
So, you have worked hard to ensure that your website is the primary online ‘face’ of your business. The next challenge is to attract as many interested visitors as possible but if your site is not properly optimized there is every chance it is not able to do the job that you had intended. As you know, traffic to your website can mean more leads or prospective customers and of course potential new revenue but it doesn’t matter how good your products or services are if people can’t see you during their searches.
Search Engine Marketing (or Pay Per Click advertising) on search engines is one of the most cost-effective and targeted methods to drive visitors to your website. Because SEM is highly targeted you significantly improve your conversion rates, and as you’d imaging this converts to increased revenue.
Most search platforms work on the basis that you only pay if someone clicks on your ad and visits your website. This ensures your investment is working effectively and ensures a good return for you. There is no doubt, SEM offers a very cost effective solution compared to more traditional direct marketing channels for customer acquisition and lead generation.